Cultural and values change is currently a major topic when we speak with companies. We have realized that many opinions exist on this subject, but they vary widely. That’s why, over the past few weeks, we collaborated with the team from fundamensch (Pascal Huber & Stephan Boner) to create a white paper that combines fundamensch’s specialized expertise with Moodtalk’s data insights.

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Here is a brief summary.

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Whether new visions, mission statements, values, or holistic strategies—companies nowadays leave little untried to demonstrate that they are modern and up-to-date and have long initiated the transformation toward New Work. However, a closer look quickly reveals that these are often well-intentioned marketing activities rather than a genuinely pursued cultural and values change.

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The reason is simple: even today, the shortage of skilled workers and labor is dramatically felt, leaving hardly any resources available to implement such cultural and values change processes. The priority lies in securing staffing needs and launching attractive employer campaigns.

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Concretely, this means: companies want to transform and modernize their culture and values because they recognize that this is the only sustainable way to not only attract employees but also retain and keep them. However, time and expertise are lacking in these hectic times. The practical result is often well-intentioned value statements that are heavily marketed externally but scarcely lived internally.

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The first chapter aims to deliberately present a very simplified view of how such value statements can be successfully implemented and lived as the foundation of a modern, new corporate culture in practice. Chapter 2 describes the role people play in this process and how technologies and digital tools can support them. Chapter 3 discusses why companies need these new value statements at all and why cultural change is practically unavoidable everywhere.