Surveys have shown that many companies suffer from poor communication culture.

‍

“Ninety-six percent of leaders believe that poor communication negatively impacts productivity, morale, and growth within their team or organization—but mastering cross-generational communication remains challenging for many teams.”

says Niederberger

‍

Some companies only give their employees feedback during annual reviews—or only when a major mistake has occurred, Niederberger explains. "Gen Z employees expect immediate feedback—in today’s environment and online, this is the norm." Annual feedback probably does not meet their expectations.