Cultural and value change is currently a major topic when we talk to companies. In doing so, we have realized that there are many opinions on this topic, but that they are very different. That is why, in recent weeks, we have been working with the team from Fundamensch (Pascal Huber & Stephan Boner) sat together and created a white paper that both the subject-specific knowledge of Fundamensch brings together with Moodtalk's data insights.

Here is a brief summary:

Whether it's new visions, mission statements, values or holistic strategies: Companies are currently leaving hardly any stone unturned to demonstrate that they are modern and up to date and have already initiated the transformation towards New Work. On closer inspection, however, it quickly becomes clear that these are more often well-intentioned marketing activities, less about an actual desired change in culture and values. The reason for this is simple: The shortage of workers and skilled workers is already dramatically noticeable today, and there are barely any resources left to implement such processes of cultural and value change. The priority is to ensure staffing requirements and launch attractive employer campaigns. In concrete terms, this means that companies want to transform and modernize their culture and values, because they recognize that this is the only sustainable way to not only find, but also retain and retain employees. However, the time and know-how are lacking in these hectic times. In practice, the result is often well-intentioned value models that are intensively marketed externally but barely lived out internally.

The first chapter is about deliberately showing in a very simplified way how such value models can be successfully implemented and lived out in practice as the basis of a modern and new corporate culture. In chapter 2, we describe the role humans play and how technologies and digital tools can support people in this process. Chapter 3 discusses why companies need such new value models in the first place and why cultural change is inevitable virtually everywhere.